The entertainment and media (E&M) complex — a set of vital, global, and dynamic industries — is continually blurring lines, creating new markets, and both causing and responding to disruption. Rampant waves of innovation and the changing habits and demands of consumers are spawning opportunities and luring companies from other sectors — especially technology and telecommunications — to lean in to E&M.
For the last 18 years, PwC’s Global Entertainment and Media Outlook has provided a valuable and remarkably comprehensive guide to the continual evolution of these ever-expanding industries. Beyond robust data, in these articles we offer incisive views and insight into phenomena ranging from the impact of artificial intelligence to the need for companies to focus on their fans.
As the conceptual side of computer science becomes practical and relevant to business, companies must decide what type of AI role they should play.
Shelly Palmer, one of the world’s leading digital-technology commentators, talks about the evolution of the entertainment and media industry.
The best consumer strategies start with knowing where and why people shop for your product.
As tasks such as ad placement are becoming automated, it’s obvious that machines will need to make a huge leap to discern context.
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.
Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.
Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention
The growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators
When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.
Technology and advanced analytics are breathing new life into an industry that had grown tired.