IOT 2017: Top 100 Influencers, Brands and Publications

With the latest Amazon Echo advertising campaign dominating our  TV screens it is hard to ignore the rise of smart appliances. These appliances fall under the category the Internet of Things (IoT). The Internet of things generally means anything that is connected to the internet, but as stated in Wired it is ‘increasingly being used to define objects that talk to each other’. These objects can be anything from household appliances such as kettles to publicly owned bins.

IoT is a huge industry, with 150 million smart appliances currently available for consumption. It is also a growing industry with a lot of potential and a bright future. However for the industry to reach its potential, security systems, network systems and management systems will need to be updated. This is especially necessary considering the high level of damage a hack could invoke upon an individual or community. As Network World point out an industry like the Internet of Things will always need to evolve to keep up with consumer needs. This may mean increasing machine to machine communication in all sphere’s of manufacturing, including highly intelligent cars.


We were very interested in seeing which individuals, brands and publications were leading the social media debate around IOT, so we analysed over 10.8 million tweets mentioning the key words: IOT or “internet of things” OR internetofthings from Jan 1st – June 7th 2017. We then identified the Top 100 most influential individuals, brands and publications leading the discussion .

Below you can see a network map created with our Influencer Relationship Management software (IRM) showing the number one brand IBM at the centre, and all the IoT conversations to and from the influencers in their field. Be sure to click on the map to see it in more detail.

Source: onalytica, – June 8, 2017 – Influencer Identification, Tech


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